What Makes a Great Promotional Calendar?

In last month’s blog post, we looked at why a branded calendar is such a great way to promote your business and get your brand noticed. We discussed a few facts and figures that provide proof of just how effective calendars can be as a marketing tool. This month, we look at the elements that combine to make a truly great promotional calendar to give away.


A great promotional calendar design is about more than just making it look good. To create a great calendar, it needs to be designed in such a way that it appeals to the target audience – you do want it to be in their view for an entire year, after all. This means you have to get the design just right to suit their needs, including all images, text, layout and even the style of calendar that you will choose.

You want your calendar to be eye catching, so choosing the right combination of colours, fonts and images is an important task. If you are choosing to use large, vivid photographs or cartoons, choose a subject matter that is not just consistent, but one that’s appealing to your audience. Only use images of a great quality.

Think about how different styles of calendar can have different uses. Desktop planners are ideal for quick note taking, whilst wall planners are great for long term strategic planning and group organisation. Be sure to choose the right calendar to fulfil the needs of your target audience, but also remember, wall calendars are always the most visible to the largest number of people, unless you can afford to provide desktop calendars for every desk.

You have a lot of flexibility in terms of choosing the layout of your calendar. You may well opt to display a calendar month per page display, or perhaps a whole year layout if you have chosen to create a promotional wall planner. It’s certainly worth keeping in mind that a month by month calendar gives you more space and opportunity to make your calendar great and communicate your message with your customers or potential customers.

Which brings us on to…


Whilst you are aiming your promotional calendar at your existing or potential customers (your target audience), it’s important not to get carried away and forget about your own message. A great calendar keeps your business in mind, spreading your message and linking your audience back to you.

If you have chosen a month per display page calendar, don’t forget to make your message clear on every page. It’s vital to clearly present your company logo and branding, important contact details and any other information – be sure to be cohesive; keep the same layout on each page so people know where to look.


A great calendar is a premium item. To create a promotional gift that your target audience will want to make use of for the next 12 months, premium quality production is absolutely essential. With your design complete, your calendar will need to be professionally printed, bound and packaged. Only the highest print quality and materials are suitable for achieving what can be considered a great promotional calendar.

The production of your calendar is also a final opportunity to consider what message you will be sending. Using premium materials will give the impression that your business views quality as important and that customers are valued. If your company strives to show that you are invested in being environmentally friendly, it is well worth deciding to use recycled, or biodegradable materials.

If you are looking for more advice on creating a great promotional calendar, you’ve certainly come to the right place. Call us today on 08432 898 074 and we’ll be happy to talk to you and advise on what you need from your calendar.

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