When designing a calendar, whether for retail to the masses, as a business promotional gift or a charity fundraiser, there are a few pointers you need to be mindful of if you want the calendar to have the desired effect.
At Eight Days a Week we are experts in the design and print of calendars for all purposes, so we’ve pooled our know-how to come up with the following list of calendar design mistakes you might want to avoid:
- No room to write – it is easy to get carried away with the aesthetic elements of calendar design, but it pays to remember that the entire reason why they are created is to enable people to keep track of their day to day activities and remember important events. If there is not enough room for people to write in the space allocated to each day or week, then the item will fail in its purpose and could reflect badly on your brand.
- Dates too small – in the same way that you need to allow ample space for date related scribblings, so too do you need to ensure the dates themselves can be easily read. If you find yourself sacrificing more and more space to allow for larger images, this is a sign that you need to go back to the drawing board as a calendar with tiny days and numbers will be no use to anyone when hung on the kitchen or office wall.
- Poor image choice – images are what make a calendar, but this doesn’t mean you need to overfill the available space with lots of them. Don’t be afraid to follow a ‘less is more’ rule and use fewer, high resolution images to attract your end user. If your calendar is part of a business branding exercise, choosing images that already feature in your other corporate literature may help to enhance brand awareness and recognition.
- Poor font choice – with so many font choices available for print, it is tempting to experiment with new options, however bear in mind that an overly fussy serif font will be difficult to read and make your calendar less user friendly. Opt instead for clean, sans-serif fonts that stand out easily, even from a distance.
- Poor colour choice – colour is an amazing thing – it has the ability to make us feel different emotions and can help us to recognise brands. When used correctly, colour can help people to notice your brand and feel positive towards it in less time, however, when used poorly, colour can devalue your brand. If you have built your corporate identity around pastel colours, opting for a bright, garish calendar might lead people to believe it has been designed with another brand in mind. Yes, this is an opportunity to show off your creativity and what you are capable of, but you also need to keep your calendar design aligned to your core branding, or else you won’t benefit from it in the long run.
If you need help designing a calendar to promote your brand, event or charitable cause, speak to the experts at Eight Days a Week today on 08432 898 074.