How to Use Calendars in Your 2019 Marketing Strategy

With so much competition today, with new ads being released every hour, it’s time to be more creative and innovative with your campaigns.

2019 calendars can be the marketing tool your brand has been looking for, providing brand awareness to a wide pool of potential customers 365 days a year for a more than affordable price.

The simplicity of a calendar can do so much for your marketing efforts and here’s how:

  1. Round the Clock Use

The great thing about a calendar is that it is essential in many homes and offices. Therefore, you can guarantee it will be used by many of your target customers at least a few times a week.

And it’s not just one person who will be using it. Employees around the office or different family members will also make use of it to keep track on upcoming events.

  1. Twelve Months of Awareness

Each month will be a new opportunity to entice your customers. If you opt for a display calendar, you will be given a canvas every month to subtly sell to your customers.

The image you choose to fill the space should be carefully constructed. You don’t want to print a full-blown ad – you need something that is fitting with the month, that has subtle hints to your branding.

For example, February features Valentines Day. An annual holiday enjoyed by couples everywhere. For the image you could photograph a date night, featuring your own brand of food or drink. Or it can be as subtle as dressing them in your brand colours so there is some consistent branding throughout.

  1. Promoting Events

However, if you would like more straightforward promotions, then you could set a few dates. In most calendars you will get bank holidays already pencilled in. So why not do the same with your upcoming events.

This could be any annual sales, exhibitions, shows, concerts – as long as it is a definite event where there are no concerns about it happening. Just make sure to not go overboard with how many dates you add. As a guideline, try not to exceed one event per month printed on your calendars.

  1. Your Advertising Message

Think carefully about what you want to communicate to customers with your calendar campaign. Without being too pushy with your sales pitches, think of how you can connect with customers on a personal level while still representing your brand.

Stuck for ideas? See below:

  • Business Coach – Motivational quote of the month
  • Food Retailers – Recipe of the month featuring your products
  • Travel Agency – Location of the month
  • Animal Rescue – Rehomed pets photos + short stories
  • Children’s Entertainers – Colouring pages
  • Sports Team – Player of the Month

The key is to be creative without overthinking it. Create something that customers can enjoy, but most importantly remember your brand by.

  1. Separating from the Competition

Being a constant reminder in a customer environment can help you gain the brand recognition to make you the first point of call for many people. This will allow you to get ahead of the competition and will be particularly useful when running up to busy sales periods, including Black Friday and Christmas.

Getting Started

At Eight Days a Week we cover a wide range of calendar designs, including wall calendars, slim calendars, wall planners and desk calendars.

To get in touch to discuss your order call 08432 898074.

The Most Important Reasons Why You Should Use A Calendar at Home, at Work and Studying

paper calendar

For those with work, study and family commitments, many people claim their calendar to be a day-to-day essential. Scheduling your day with a calendar will encourage more efficient time management and work productivity. Seeing your upcoming deadlines and your available time can help your busy schedule appear less daunting and more inviting.

Below we have our top reasons for using a calendar at home, work and while studying, for when “I’ll remember” just won’t cut it:

Why Calendars Are A Day-to-Day Essential:

Increased Productivity

When exam season is just around the corner there can be a lot of deadlines, revision and work from other subjects to complete. Therefore, with so much to remember an overwhelmed mind may need support to keep you on track.

Using a business calendar to physically see your work schedule will encourage better organisation of time and resources. Allowing you to keep up with what needs to be done and understand what is a priority.

As well as time efficiency, this will also help to keep you motivated throughout exam season. By setting aside dedicated time in your calendar it can ensure your work quality will not have to suffer.

Meeting Deadlines

With an increasing workload, work life for many people is almost impossible without the assistance of a calendar. Setting realistic timeframes to prepare for upcoming deadlines will leave you feeling less stressed and more in control.

Researchers at the University of Michigan found that when subjects attempted two or more things at once productivity decreased by 40%. Therefore, with multiple deadlines set for one date, business calendars improve organisation and time management.

Work-Life Balance

Having a physical space to schedule your work deadlines, family commitments and social invites can be useful when trying to juggle everything at once.

With last minute plans, having a calendar within arm’s reach can be more reliable than trying to remember if you have time to make it. Also reminding you to set aside an afternoon to give yourself a break from commitments.

Setting Goals

Seeing your deadlines so orderly can also motivate you to set yourself some goals. For example, you may set yourself a goal to get your university work completed within week one of term break. Then you can avoid the last minute panic and have time to relax and feel refreshed upon your return.

Or, if you have goals in your personal life, a calendar will prioritise your time, so you can achieve in both aspects of life. For example, if there’s a night class you wish to attend or family commitments you’re aiming to work on.

Family Life

As your children grow older and earn their independence, there can be so much going on in the family home. Everyone can have their own plans and commitments but you will still need a way to keep family members informed.

A family calendar on the fridge can be a shared organiser so everyone is updated on each other’s upcoming schedules. To be reassured that everyone is safe and where they need to be.

Get In Touch

Overall, as the saying goes, “If you fail to prepare, you are preparing to fail”. Having a calendar at your work station or home can greatly improve your time management for an improved work-life balance. Your busy schedule will seem less overwhelming, less stressful and more manageable.

At Eight Days A Week we provide a reliable and professional service in four steps. After discussing your brief, you will receive a quote for your order, which we will then print in high quality and deliver right to your door.

For bespoke business and retail calendars, get in touch today to discuss your order.

Why a Branded Calendar is the best way to Promote your Business

In an increasingly technological world, you could be mistaken for thinking that the best way to market your business is digitally. Whilst no-one can decry the power, reach and sometimes instantaneous results of the internet, traditional forms of marketing are definitely making a comeback.  Many people still react more positively to physical media, to items that they can touch, to branded materials that they can appreciate for the time and consideration that has gone into them, so step up promotional merchandise.

As a calendar manufacturer, of course, we are focused on getting your brand noticed through the power of the printed calendar and why not – after all, this is the only promotional product with a guaranteed lifespan of at least twelve months!

Whether you want desk calendars or wall calendars, print re-runs or bespoke calendars every year, Eight Days a Week are the number one choice for promotional business calendars.

If you still need convincing on why the branded calendar is the best choice of promotional product, here are just a few of the reasons why we think they’re the best way to promote your business:

  1. 94% of people who receive branded merchandise remember the company name for at least six months afterwards – with a calendar you can pretty much guarantee this will be longer as it will be hanging on the wall for twice this length of time
  2. 52% of recipients with branded products on their desks go on to buy products or services from those companies – Source: BPMA Research
  3. Over 50% of people have three or more promotional products on their desk – Source: BPMA Research
  4. A branded calendar is one of the most popular items on workplace desks

One of the great things about calendars is their versatility.  For example, you can have calendars created for the wall – in A3, square or slim varieties or you can have desk calendars printed.   All of these will be successful in promoting your business and increasing the number of people who are exposed to your branding.  If you want to keep costs down, you might choose to send one calendar to each of the companies that have supported you or you would like to target for future business – and in this case, a wall calendar is probably the best option as it can be hung in the reception area or main office.  Or, you may want to send multiple items to larger organisations where the potential reach is higher.  In this instance choosing desk calendars may be more appropriate as individual employees can keep the calendars on their desks.

Whatever the number, and whoever the recipient, there are lots of different themes you can choose for your corporate calendars.  From the more obvious choices of your products or your workplace, or to the more creative options such local landscapes or quirky projects you have worked on, we can discuss the perfect design for your branded calendar.

If you want to be on your potential client’s desks or walls all year round speak to Eight Days a Week today on 08432 898 074 and promote your business in one of the best possible ways.