The Most Important Reasons Why You Should Use A Calendar at Home, at Work and Studying

paper calendar

For those with work, study and family commitments, many people claim their calendar to be a day-to-day essential. Scheduling your day with a calendar will encourage more efficient time management and work productivity. Seeing your upcoming deadlines and your available time can help your busy schedule appear less daunting and more inviting.

Below we have our top reasons for using a calendar at home, work and while studying, for when “I’ll remember” just won’t cut it:

Why Calendars Are A Day-to-Day Essential:

Increased Productivity

When exam season is just around the corner there can be a lot of deadlines, revision and work from other subjects to complete. Therefore, with so much to remember an overwhelmed mind may need support to keep you on track.

Using a business calendar to physically see your work schedule will encourage better organisation of time and resources. Allowing you to keep up with what needs to be done and understand what is a priority.

As well as time efficiency, this will also help to keep you motivated throughout exam season. By setting aside dedicated time in your calendar it can ensure your work quality will not have to suffer.

Meeting Deadlines

With an increasing workload, work life for many people is almost impossible without the assistance of a calendar. Setting realistic timeframes to prepare for upcoming deadlines will leave you feeling less stressed and more in control.

Researchers at the University of Michigan found that when subjects attempted two or more things at once productivity decreased by 40%. Therefore, with multiple deadlines set for one date, business calendars improve organisation and time management.

Work-Life Balance

Having a physical space to schedule your work deadlines, family commitments and social invites can be useful when trying to juggle everything at once.

With last minute plans, having a calendar within arm’s reach can be more reliable than trying to remember if you have time to make it. Also reminding you to set aside an afternoon to give yourself a break from commitments.

Setting Goals

Seeing your deadlines so orderly can also motivate you to set yourself some goals. For example, you may set yourself a goal to get your university work completed within week one of term break. Then you can avoid the last minute panic and have time to relax and feel refreshed upon your return.

Or, if you have goals in your personal life, a calendar will prioritise your time, so you can achieve in both aspects of life. For example, if there’s a night class you wish to attend or family commitments you’re aiming to work on.

Family Life

As your children grow older and earn their independence, there can be so much going on in the family home. Everyone can have their own plans and commitments but you will still need a way to keep family members informed.

A family calendar on the fridge can be a shared organiser so everyone is updated on each other’s upcoming schedules. To be reassured that everyone is safe and where they need to be.

Get In Touch

Overall, as the saying goes, “If you fail to prepare, you are preparing to fail”. Having a calendar at your work station or home can greatly improve your time management for an improved work-life balance. Your busy schedule will seem less overwhelming, less stressful and more manageable.

At Eight Days A Week we provide a reliable and professional service in four steps. After discussing your brief, you will receive a quote for your order, which we will then print in high quality and deliver right to your door.

For bespoke business and retail calendars, get in touch today to discuss your order.

Show Your Support with a Football Themed Calendar

With the 2018 World Cup having reached its climax (well done France!) and the new season less than a month away, it certainly is an exciting time to be a football fan!

football calendar

But because the ‘beautiful game’ retains its appeal all year round, there is always a great demand for football themed products and calendars are no exception. Here we offer some great ideas for creating a bespoke football calendar that will help to support a favourite team or player all through the year.

  1. Personal gifts

Football calendars make a great birthday or Christmas gift and can be created with pretty much any favourite none league club in mind. With a bespoke calendar you can even add special dates to your calendar, such as team fixtures and big events such as cup finals and tournaments.

  1. Business

If you have a business associate or customer who are big football supporters, a footy calendar could be the perfect corporate gift to impress and generate future business. A calendar with the colours of a favourite team will always take pride of place and be a year-round reminder of your company!

  1. For your club

If you or someone you know is involved with a local football club or youth team why not create a bespoke calendar just for them? Calendars for small organisations can be a great way to engage supporters and a valuable method of raising funds to support running costs.

  1. For you!

If you support a club or player that doesn’t produce their own calendar range, you can create one for you and your friends! Simply find the right images (check for copyright) and a bespoke calendar of your very own will soon be the envy of all of your footballing pals!

Get in touch

Eight Days a Week is the UK’s leading calendar print-management and marketing company. Working closely with our strategic partner, Alltrade Printers, we have the capacity to produce in excess of five million calendars every year! Don’t let that put you off though – we’re happy to look at all your requirements large or small

If you would like to find out more about the wide range of products offered by Eight Days A Week, please contact our friendly customer services team today on 0121 359 2346.

Five Mistakes to Avoid When Designing a Calendar

When designing a calendar, whether for retail to the masses, as a business promotional gift or a charity fundraiser, there are a few pointers you need to be mindful of if you want the calendar to have the desired effect.

At Eight Days a Week we are experts in the design and print of calendars for all purposes, so we’ve pooled our know-how to come up with the following list of calendar design mistakes you might want to avoid:

  1. No room to write – it is easy to get carried away with the aesthetic elements of calendar design, but it pays to remember that the entire reason why they are created is to enable people to keep track of their day to day activities and remember important events.  If there is not enough room for people to write in the space allocated to each day or week, then the item will fail in its purpose and could reflect badly on your brand.
  2. Dates too small – in the same way that you need to allow ample space for date related scribblings, so too do you need to ensure the dates themselves can be easily read.  If you find yourself sacrificing more and more space to allow for larger images, this is a sign that you need to go back to the drawing board as a calendar with tiny days and numbers will be no use to anyone when hung on the kitchen or office wall.
  3. Poor image choice – images are what make a calendar, but this doesn’t mean you need to overfill the available space with lots of them.  Don’t be afraid to follow a ‘less is more’ rule and use fewer, high resolution images to attract your end user.   If your calendar is part of a business branding exercise, choosing images that already feature in your other corporate literature may help to enhance brand awareness and recognition.
  4. Poor font choice – with so many font choices available for print, it is tempting to experiment with new options, however bear in mind that an overly fussy serif font will be difficult to read and make your calendar less user friendly.  Opt instead for clean, sans-serif fonts that stand out easily, even from a distance.
  5. Poor colour choice – colour is an amazing thing – it has the ability to make us feel different emotions and can help us to recognise brands. When used correctly, colour can help people to notice your brand and feel positive towards it in less time, however, when used poorly, colour can devalue your brand.  If you have built your corporate identity around pastel colours, opting for a bright, garish calendar might lead people to believe it has been designed with another brand in mind.  Yes, this is an opportunity to show off your creativity and what you are capable of, but you also need to keep your calendar design aligned to your core branding, or else you won’t benefit from it in the long run.

If you need help designing a calendar to promote your brand, event or charitable cause, speak to the experts at Eight Days a Week today on 08432 898 074.

Print Marketing: Direct Mail or Promotional Calendar?

There’s no denying that we are living in the digital age and as a result, many businesses are looking online when it comes to marketing. However, by focusing only on digital marketing, businesses are missing the opportunities provided by more traditional means of marketing. At Eight Days a Week, we are huge believers in the power of print.

Whilst some businesses may assume that print is past its prime, this is certainly not the case – print marketing can still outperform digital marketing efforts and can generate even better results when combined with other medias. Generally, print marketing is a very visual form of marketing and as a result, information can be easier to consume than in some digital marketing content. Here are some of the benefits:

  • Deeper reading – when people read marketing content online, very often, they skim the information to take in key points. In contrast, people tend to consume much more information when it is presented on paper. They read more slowly and make an effort to understand the information on a deeper level.
  • Focused reading – Digital content comes with many distractions from other advertisements, notifications and other applications. Print materials are much more focused and as a result, readers can stay focused on the content.
  • Print works well in combination with other platforms – Print marketing can help boost the results of overall marketing efforts when used successfully in combination with other channels. Print also helps to boost recall of other marketing medias, for example, people remember online ads that they have seen when coming across print marketing.

Let’s talk about two of the most effective forms of print marketing:

Direct mail

  • Direct mail can be highly targeted and highly personalised, which can be a huge advantage.
  • Direct mail advertising is easy to track and allows marketers to work out their return on investment with relative ease.
  • Direct mail can be very informative, providing the reader with a wide variety of information.

Promotional calendars

  • Calendars will always be relevant and can be found in any home or business – People need calendars to manage their time.
  • Calendars can be fun – You can be very creative when designing marketing calendars and the most creative calendars can be the most effective.
  • Calendars can be a fantastic way of thanking existing customers and creating loyalty from new customers.
  • Calendars are eye catching and keep your brand in the consumer’s mind.

Whilst direct mail and promotional calendars can both be very effective print marketing materials, there’s no denying that we are very much in the calendar camp. Calendars provide something more tangible for the recipient – something that they can keep and get a year of use with. As a result, return on investment from calendars can be more as people are more likely to retain their calendar. Calendars can also be sent out on a yearly basis, so they can continue to catch the eye of customers and maintain or grow brand awareness.

If you are interested in creating promotional calendars for your brand, please visit our website or call today on 08432 898 074.

Why a Traditional Printed Calendar Is More Efficient Than a ‘To-Do’ List

If you often finish the working week with a crumpled ‘to-do’ list littered with corrections and scribbled notes, you may not be working as efficiently as you could be.

Here we explain some of the key advantages of managing your work load with a traditional printed calendar rather than an untidy list of assignments.

Increased efficiency

Though a simple ‘to-do’ list can brief us on everything that needs to be actioned in a working day or week, a calendar is far more effective in helping us to prioritise and map out our work load. So, whether it’s meeting a tight deadline or re-evaluating the time required to complete a task, a calendar allows us to work in a far more efficient manner.

A handy reminder

A busy schedule can leave us wondering which tasks need to be done next and which ones have already been completed. A calendar helps to solve this problem by offering a clear partitioned view of the tasks that need to be done, when they need to be achieved, and how the rest of your responsibilities can be managed and prioritised.

Added task focus

A calendar allows a fuller picture of a project and the opportunity to plan a schedule for each stage leading to completion. So, whether you require specific input from a colleague or need to attend a meeting or brainstorming event before a task can be finished, a printed wall or desktop calendar will help to make sure each requirement is in place.

Offering an overview

A ‘to-do’ list is a great reminder of the things you have to get on with, but it can’t be used to schedule and set deadlines. Wall or desk calendars offer a great overview of your timetable, letting you know when a task must be finished and warning you of appointments or other projects that might mean you need to re-assess some of your deadlines.

Get in touch

If you’d like to invest in some traditional printed calendars, please call the team at Eight Days A Week on 08432 898074.

Batteries Not Included – The Benefits of a Printed Calendar Over Technology

With the emergence of a wide range of modern gadgets and gizmos, managing diaries through an electronic device has certainly gained popularity. But here at Eight Days A Week we feel there will always be a few key advantages to managing your diary with a traditional printed calendar

The perfect overview

There’s a great charm to adding diary dates and occasions to a traditional calendar with a pen or paper, especially as you can easily look at the week or month as a whole. This allows you to quickly identify corresponding dates and events that might clash with your plans without the need to tap and scroll.

No need to squint

Many of us spend the majority of our working days looking at digital screens, so using a printed calendar can offer welcome relief to tired and strained eyes. Scrolling through dates and diary entries on a small screen can put real pressure on your eyes and prove a painful proposition.

Attractive and personalised

Traditional calendars can be designed and produced with a wide range of colours, patterns and themes to suit your personal tastes and preferences, whether you have a favourite shade or need a bigger font. In truth, there is no way a digital calendar could look as good as part of your workspace!

No need for charge

The glory of a printed calendar or diary (be it on a desktop or in your pocket) is that they don’t require an electrical charge or internet access to work – ever! So whilst your phone or laptop might provide a handy way to check your appointments on the go, it’ll be no good to you when the battery runs out.

A great gift

For all these reasons and more, traditional printed calendars offer a great corporate gift for clients and customers that will remind them of your services and goodwill all year round, something a digital alternative simply cannot do.

If you’d like to invest in some traditional printed calendars, please call the team at Eight Days A Week on 08432 898074.

 

Making Sure Your Marketing Copy Hits the High Notes

Writing your business marketing materials can be a daunting task, and proofreading your marketing copy isn’t always as easy as it sounds. But by paying more attention to a few simple rules, you could reduce mistakes and improve the perception people have of your business.

Spelling mistakes, grammatical errors and inconsistencies can make your business look unprofessional, and if you only notice that something is wrong after you’ve invested in a print run, you’ll be kicking yourself.

At Eight Days a Week, quality control is a key part of our company. That’s why we’ve put together a list of top tips to ensure your marketing copy is mistake-free.

 

Read backwards

When you read text in a paragraph, your mind can sometimes read things as correct, even if they are wrong. By reading chunks of text sentence by sentence, backwards, you’re more likely to pick up mistakes.

 

Read out loud

Reading out loud is more likely to highlight any strange sounding sentences or accidental extra words. We’d always recommend reading the text on your marketing material out loud – at least twice.

 

Be consistent

When it comes to looking professional, consistency is key. If you make the decision to capitalise titles, for example, then you need to stick with that throughout. Likewise, if your marketing material uses an ampersand, interchanging it with the word ‘and’ can look muddled.

 

Numbers

Numbers zero to nine should always be written as words, and 10 and above as numbers.

 

Steer clear of double punctuation

Overusing punctuation like exclamation marks can look amateur, but using double punctuation is even worse.

 

Choose your time style

Always use either the 24 or 12 hour clock, just be consistent.

  • Not:

‘The course starts at 11:30am and finishes at 13:00’

  • But:

‘The course starts at 11:30 am and finishes at 1pm.’

 

Capitalisation

All titles should have each word capitalised except for articles (a/an/the), prepositions (to/on/for etc.) and conjunctions (but/and/or etc.). This includes blogs and titles on the navigation throughout the website.

 

Sometimes, the easiest thing to do is to let someone else proofread your marketing collateral for you – whether that’s a calendar or something else. At Eight Days a Week, we can professionally create you a business calendar and take away your proofreading woes. For more information, please contact our friendly team. 

 

Why a Calendar Isn’t Just for Christmas

With the festive season soon approaching, people around the country will be making their Christmas lists and deciding what gifts to buy. When it comes to corporate gifts, personalised calendars continually remain a firm favourite, with brands and businesses using them as the perfect present and marketing tool.

But did you know, a calendar doesn’t just have to be given at Christmas time? They can be created so that it starts and ends on any month of the year, for example starting in April and finishing in March, meaning it’s the perfect gift all year round.

So, what makes a personalised calendar such a wise investment?

  1. They’re useful

If you’ve sent a prospective client a personalised calendar with your logo and name on, you can guarantee that your brand will be front of mind all year round. That’s because most people refer to their calendar multiple times a day, irrespective of the industry they’re in.

  1. They’re affordable

Calendars are an inexpensive gift and can be very cost effective, particularly when printed in large quantities. When you pair this with the impact of the brand awareness they create, it’s easy to see why they are offer fantastic return on investment.

  1. They can be tailored for different industries

Whether you’re looking to create a financial calendar that runs from April to March, a football calendar that runs August to July, or an academic calendar that runs from September to August, personalised calendars can be made unique to your industry.

  1. You can create your own special days

Perhaps your business birthday is coming up, or you need to mark key conference or promotional dates. Personalised calendars mean you can mark whatever special days you have coming up and make the sure they are automatically in your contact’s diary.

  1. They are versatile

Your calendar can be in any format you like, including one, two, four, six and twelve month spreads per page. The use of the one month per page is our most popular type of calendar since it allows you to dedicate each month to a different marketing or promotional message, while giving its user more room to write things in.

If you’re looking to create the perfect calendar to market your business, you can speak to us and we’ll help you get started today. Call us on 08432 898 074 or get a quote here.

Why Paper Calendars are the Cream of The Crop

The digital world has heaps of things going for it – you can email people instead of hunting for a stamp and sending a letter, you can find the place you want to go in two seconds on Google Maps, and you can do your shopping from the comfort of your own home.

But when it comes to calendars, paper versions are far superior to digital ones for more reasons than you can shake a stick at. Here’s our top five:

  1. Electronic calendars are slow

Digital diaries are meant to be quicker and easier to use, yet when we asked a group of people what they were doing on January 10th, the ones who referred to a paper calendar gave their answer first, while the digital lovers were still busy signing into one of their many clouds.

  1. Paper calendars are more than just functional

There’s something to be said for aesthetically pleasing stationery and organizational tools, and a calendar is no different. Unlike digital calendars, paper ones aren’t just functional, they are often hung on the wall to show off some fantastic artwork or photography.

  1. A hard copy calendar doesn’t run out of batteries

A paper calendar or diary isn’t just faster, it’s also far more reliable than a digital one. There’s nothing more frustrating than needing to check an appointment, only for your phone or iPad to run out of juice.

  1. Paper calendars are more private

Electronic calendars are often shared, meaning colleagues and friends can always see what you’re up to and when. While this might not phase some people, not everyone likes the openness of a digital calendar. After all, you don’t want to spend ALL of your working day in meetings, do you?

  1. Writing things down aids memory

It’s well known that writing things down helps aid memory recall, while typing them on a computer doesn’t. Making notes on your paper calendar means you’re far more likely to remember what’s on, rather than get caught out. With digital calendars, there’s often so many other things going on, such as emails, unnecessary notifications and invitations, that remembering what you’re supposed to remember becomes incredibly difficult.

 

If you’re ready to create an eye-catching and luxurious calendar, call us today on: 08432 898 074 or email: nigel@eightdaysaweek.co.uk. You can read out business case studies here and our retail ones here.

Eight Days a Week Sponsor The Calies 2017

We are delighted to announce that Eight Days a Week are amongst 5 headline sponsors for The Calies, formerly known as the National Calendar Awards.

The Calies 2017

It’s fantastic to be involved with this terrific event and we look forward to the awards ceremony, taking place on Wednesday the 29th November 2017 at the historic Stationers’ Hall in the City of London.

As well renaming the awards “The Calies”, this year will also see the broadening of the National Calendar Awards, celebrating the absolute best of the UK Calendar Industry. Awards will include excellence in the calendar, advent calendar and diaries sector, as well as awards for retail calendars, charity calendars and business calendars.

Image courtesy of www.pgbuzz.net – (Right-leftt) Nigel Green of Eight Days a Week and Michael Rose of Rose Calendars, two of The Calies headline sponsors with PG’s Warren Lomax and Jakki Brown at planning meeting about The Calies.

To learn more about the Calies, visit www.theukcalendarawards.co.uk. The deadline for entering is Monday the 11th September.