How to Use Calendars in Your 2019 Marketing Strategy

With so much competition today, with new ads being released every hour, it’s time to be more creative and innovative with your campaigns.

2019 calendars can be the marketing tool your brand has been looking for, providing brand awareness to a wide pool of potential customers 365 days a year for a more than affordable price.

The simplicity of a calendar can do so much for your marketing efforts and here’s how:

  1. Round the Clock Use

The great thing about a calendar is that it is essential in many homes and offices. Therefore, you can guarantee it will be used by many of your target customers at least a few times a week.

And it’s not just one person who will be using it. Employees around the office or different family members will also make use of it to keep track on upcoming events.

  1. Twelve Months of Awareness

Each month will be a new opportunity to entice your customers. If you opt for a display calendar, you will be given a canvas every month to subtly sell to your customers.

The image you choose to fill the space should be carefully constructed. You don’t want to print a full-blown ad – you need something that is fitting with the month, that has subtle hints to your branding.

For example, February features Valentines Day. An annual holiday enjoyed by couples everywhere. For the image you could photograph a date night, featuring your own brand of food or drink. Or it can be as subtle as dressing them in your brand colours so there is some consistent branding throughout.

  1. Promoting Events

However, if you would like more straightforward promotions, then you could set a few dates. In most calendars you will get bank holidays already pencilled in. So why not do the same with your upcoming events.

This could be any annual sales, exhibitions, shows, concerts – as long as it is a definite event where there are no concerns about it happening. Just make sure to not go overboard with how many dates you add. As a guideline, try not to exceed one event per month printed on your calendars.

  1. Your Advertising Message

Think carefully about what you want to communicate to customers with your calendar campaign. Without being too pushy with your sales pitches, think of how you can connect with customers on a personal level while still representing your brand.

Stuck for ideas? See below:

  • Business Coach – Motivational quote of the month
  • Food Retailers – Recipe of the month featuring your products
  • Travel Agency – Location of the month
  • Animal Rescue – Rehomed pets photos + short stories
  • Children’s Entertainers – Colouring pages
  • Sports Team – Player of the Month

The key is to be creative without overthinking it. Create something that customers can enjoy, but most importantly remember your brand by.

  1. Separating from the Competition

Being a constant reminder in a customer environment can help you gain the brand recognition to make you the first point of call for many people. This will allow you to get ahead of the competition and will be particularly useful when running up to busy sales periods, including Black Friday and Christmas.

Getting Started

At Eight Days a Week we cover a wide range of calendar designs, including wall calendars, slim calendars, wall planners and desk calendars.

To get in touch to discuss your order call 08432 898074.

The Most Important Reasons Why You Should Use A Calendar at Home, at Work and Studying

paper calendar

For those with work, study and family commitments, many people claim their calendar to be a day-to-day essential. Scheduling your day with a calendar will encourage more efficient time management and work productivity. Seeing your upcoming deadlines and your available time can help your busy schedule appear less daunting and more inviting.

Below we have our top reasons for using a calendar at home, work and while studying, for when “I’ll remember” just won’t cut it:

Why Calendars Are A Day-to-Day Essential:

Increased Productivity

When exam season is just around the corner there can be a lot of deadlines, revision and work from other subjects to complete. Therefore, with so much to remember an overwhelmed mind may need support to keep you on track.

Using a business calendar to physically see your work schedule will encourage better organisation of time and resources. Allowing you to keep up with what needs to be done and understand what is a priority.

As well as time efficiency, this will also help to keep you motivated throughout exam season. By setting aside dedicated time in your calendar it can ensure your work quality will not have to suffer.

Meeting Deadlines

With an increasing workload, work life for many people is almost impossible without the assistance of a calendar. Setting realistic timeframes to prepare for upcoming deadlines will leave you feeling less stressed and more in control.

Researchers at the University of Michigan found that when subjects attempted two or more things at once productivity decreased by 40%. Therefore, with multiple deadlines set for one date, business calendars improve organisation and time management.

Work-Life Balance

Having a physical space to schedule your work deadlines, family commitments and social invites can be useful when trying to juggle everything at once.

With last minute plans, having a calendar within arm’s reach can be more reliable than trying to remember if you have time to make it. Also reminding you to set aside an afternoon to give yourself a break from commitments.

Setting Goals

Seeing your deadlines so orderly can also motivate you to set yourself some goals. For example, you may set yourself a goal to get your university work completed within week one of term break. Then you can avoid the last minute panic and have time to relax and feel refreshed upon your return.

Or, if you have goals in your personal life, a calendar will prioritise your time, so you can achieve in both aspects of life. For example, if there’s a night class you wish to attend or family commitments you’re aiming to work on.

Family Life

As your children grow older and earn their independence, there can be so much going on in the family home. Everyone can have their own plans and commitments but you will still need a way to keep family members informed.

A family calendar on the fridge can be a shared organiser so everyone is updated on each other’s upcoming schedules. To be reassured that everyone is safe and where they need to be.

Get In Touch

Overall, as the saying goes, “If you fail to prepare, you are preparing to fail”. Having a calendar at your work station or home can greatly improve your time management for an improved work-life balance. Your busy schedule will seem less overwhelming, less stressful and more manageable.

At Eight Days A Week we provide a reliable and professional service in four steps. After discussing your brief, you will receive a quote for your order, which we will then print in high quality and deliver right to your door.

For bespoke business and retail calendars, get in touch today to discuss your order.

The Universal Appeal of Printed Calendars

The advancement of digital media has seen the way we consume information change rapidly over the past twenty years, but print remains a strong and popular medium for marketers and advertisers.

There are more than 10,000 specialist printing companies operating in the UK today with the industry employing an estimated 140,000 people to meet demand for printed collateral.

Printed calendars

Calendars are amongst the traditional printed products that have sustained popularity during the digital age, with consistent annual sales from old and newly developed client bases.

As we approach the busiest period of the year for the printing sector, here we look at just a few reasons why wall and desk calendars have endured the digital revolution.

Practical Use

The main reason that printed calendars have sustained popularity is that they are still practical and useful even when compared to digital alternatives. A wall or desk calendar offers a classic design that is usually replicated on digital formats, and can be used at any time without the need for charging, logging-on or rebooting.

Ritual

For many people in the UK, having a calendar on a desk or kitchen wall has become a tradition, so buying a calendar at the end of each year is a popular ritual. Calendars also remain a very popular Christmas gift within the business world, with hundreds of thousands of branded calendars exchanged by companies and clients every year.

Decorative Value

Printed calendars offer a decorative value to our homes and offices that can be suited to our interests and styles, especially as they offer a fresh new image each month! This has helped to maintain sales of printed calendars through the digital revolution, particularly as there is no computerised alternative.

Personalisation

Printed calendars have an enormous scope for personalisation and can be used to display pretty much any branding or imagery. So whether they are required to promote a business, raise awareness or represent individual interests such as a sport, celebrity or type of music, calendars are a printed format capable of offering the same level of personalisation provided by digital media.

Get in touch

Eight Days a Week is the UK’s leading calendar print-management and marketing company. Working closely with our strategic partner, Alltrade Printers, we have the capacity to produce more than five million calendars every year!

If you would like to find out more about the wide range of products offered by Eight Days A Week, including high-quality corporate calendars, please contact our owner Nigel today on 07976 358399.

 

Why Now Is the Time to Order Corporate Calendars for 2019

Although we’re in the height of summer and enjoying wonderful weather across the UK, it is never too early to set our minds toward the busy winter period.

This is certainly true for companies that send corporate calendars to their clients and associates each year as the summer represents a great time to make early orders, guaranteeing you will be prepared for the traditional festive goodwill and gift-giving that exists within most business sectors.

Here we look at just a few of the reasons why it is worth making your orders for corporate calendars long before the first Autumn leaves begin to fall!

Get a head start

With so much to do and organise during the winter period, the quieter weeks that coincide with the summer holidays offer a great opportunity to look ahead and make sure that your business is fully prepared. When it comes to corporate calendars, an early order can give you peace of mind that at least one important task is already sorted!

Beat the rush

The demand for corporate calendars rises substantially as we approach the festive season, with September to November the busiest time for printers to fulfil orders. To reduce lead times for your requirements and to beat the pre-Christmas rush, it is always recommended to get your business calendar orders in place by the end of August.

Be a festive early bird

Everybody appreciates an early Christmas present, and your clients and associates will be no different! The earlier you order your corporate calendars the earlier they will be printed and delivered, giving your business a great opportunity to hand out your festive favours long before the competition gets a chance. You will also give yourself more time to get it absolutely right – right design, right typefaces and right images.

Get in touch

Eight Days a Week is the UK’s leading calendar print-management and marketing company. Working closely with our strategic partner, Alltrade Printers, we have the capacity to produce more than five million calendars every year!

If you would like to find out more about the wide range of products offered by Eight Days A Week, including high-quality corporate calendars, please contact our owner Nigel today on 07976 358399.

Show Your Support with a Football Themed Calendar

With the 2018 World Cup having reached its climax (well done France!) and the new season less than a month away, it certainly is an exciting time to be a football fan!

football calendar

But because the ‘beautiful game’ retains its appeal all year round, there is always a great demand for football themed products and calendars are no exception. Here we offer some great ideas for creating a bespoke football calendar that will help to support a favourite team or player all through the year.

  1. Personal gifts

Football calendars make a great birthday or Christmas gift and can be created with pretty much any favourite none league club in mind. With a bespoke calendar you can even add special dates to your calendar, such as team fixtures and big events such as cup finals and tournaments.

  1. Business

If you have a business associate or customer who are big football supporters, a footy calendar could be the perfect corporate gift to impress and generate future business. A calendar with the colours of a favourite team will always take pride of place and be a year-round reminder of your company!

  1. For your club

If you or someone you know is involved with a local football club or youth team why not create a bespoke calendar just for them? Calendars for small organisations can be a great way to engage supporters and a valuable method of raising funds to support running costs.

  1. For you!

If you support a club or player that doesn’t produce their own calendar range, you can create one for you and your friends! Simply find the right images (check for copyright) and a bespoke calendar of your very own will soon be the envy of all of your footballing pals!

Get in touch

Eight Days a Week is the UK’s leading calendar print-management and marketing company. Working closely with our strategic partner, Alltrade Printers, we have the capacity to produce in excess of five million calendars every year! Don’t let that put you off though – we’re happy to look at all your requirements large or small

If you would like to find out more about the wide range of products offered by Eight Days A Week, please contact our friendly customer services team today on 0121 359 2346.

How Businesses Can Benefit from Desk Calendars

desk calendar

During exhibitions you will be flooded with promotional material, given to you by a variety of business all hoping you will remember them. However, how many promotional pens do you actually need? And how many promotional leaflets and keyrings are you actually going to use?

There has always been and always will be a demand for desk calendars. Giving away promotional material is only effective and worth including in your marketing strategy if it’s going to be something that the audience is actually going to use on a regular basis – which is everything a desk calendar is.

Businesses in particular benefit from using a desk calendar for handling big work loads and managing event season. See how both your business, customers and prospects can benefit from your very own branded desk calendars:

  1. Easy Accessibility

With a desk calendar being placed right in front of you at all times, there’s no need to be digging through your draws for your journal or going out of your way to bring up your digital calendar. Being on constant display will keep important events or urgent tasks in clear view to help on those days when you have a million other things to think about.

  1. Fun Designs

If you’re worried about your calendars being left in the bottom of an office draw and forgotten about, incorporating fun or challenging designs can be a great way to get people more involved. For example, word of the days, riddles, puzzles or even photos of influencers who work with your brand. Give your audience a reason to want your calendar on their desk and actually use it.

  1. Brand Awareness

Having a promotional product of yours placed on a customer’s desk will serve as a daily reminder of your brand every time they turn to the calendar. It also allows people passing by to notice your logo and possibly go away and research your brand if something in particular catches their eye (hence the importance of fun designs).

First you will need to find a reliable calendar printer who can guarantee professional results, which is where our team here at Eight Days a Week come in. To find out more about our services get in touch today on 08432 898074.

Five Mistakes to Avoid When Designing a Calendar

When designing a calendar, whether for retail to the masses, as a business promotional gift or a charity fundraiser, there are a few pointers you need to be mindful of if you want the calendar to have the desired effect.

At Eight Days a Week we are experts in the design and print of calendars for all purposes, so we’ve pooled our know-how to come up with the following list of calendar design mistakes you might want to avoid:

  1. No room to write – it is easy to get carried away with the aesthetic elements of calendar design, but it pays to remember that the entire reason why they are created is to enable people to keep track of their day to day activities and remember important events.  If there is not enough room for people to write in the space allocated to each day or week, then the item will fail in its purpose and could reflect badly on your brand.
  2. Dates too small – in the same way that you need to allow ample space for date related scribblings, so too do you need to ensure the dates themselves can be easily read.  If you find yourself sacrificing more and more space to allow for larger images, this is a sign that you need to go back to the drawing board as a calendar with tiny days and numbers will be no use to anyone when hung on the kitchen or office wall.
  3. Poor image choice – images are what make a calendar, but this doesn’t mean you need to overfill the available space with lots of them.  Don’t be afraid to follow a ‘less is more’ rule and use fewer, high resolution images to attract your end user.   If your calendar is part of a business branding exercise, choosing images that already feature in your other corporate literature may help to enhance brand awareness and recognition.
  4. Poor font choice – with so many font choices available for print, it is tempting to experiment with new options, however bear in mind that an overly fussy serif font will be difficult to read and make your calendar less user friendly.  Opt instead for clean, sans-serif fonts that stand out easily, even from a distance.
  5. Poor colour choice – colour is an amazing thing – it has the ability to make us feel different emotions and can help us to recognise brands. When used correctly, colour can help people to notice your brand and feel positive towards it in less time, however, when used poorly, colour can devalue your brand.  If you have built your corporate identity around pastel colours, opting for a bright, garish calendar might lead people to believe it has been designed with another brand in mind.  Yes, this is an opportunity to show off your creativity and what you are capable of, but you also need to keep your calendar design aligned to your core branding, or else you won’t benefit from it in the long run.

If you need help designing a calendar to promote your brand, event or charitable cause, speak to the experts at Eight Days a Week today on 08432 898 074.

Print Marketing: Direct Mail or Promotional Calendar?

There’s no denying that we are living in the digital age and as a result, many businesses are looking online when it comes to marketing. However, by focusing only on digital marketing, businesses are missing the opportunities provided by more traditional means of marketing. At Eight Days a Week, we are huge believers in the power of print.

Whilst some businesses may assume that print is past its prime, this is certainly not the case – print marketing can still outperform digital marketing efforts and can generate even better results when combined with other medias. Generally, print marketing is a very visual form of marketing and as a result, information can be easier to consume than in some digital marketing content. Here are some of the benefits:

  • Deeper reading – when people read marketing content online, very often, they skim the information to take in key points. In contrast, people tend to consume much more information when it is presented on paper. They read more slowly and make an effort to understand the information on a deeper level.
  • Focused reading – Digital content comes with many distractions from other advertisements, notifications and other applications. Print materials are much more focused and as a result, readers can stay focused on the content.
  • Print works well in combination with other platforms – Print marketing can help boost the results of overall marketing efforts when used successfully in combination with other channels. Print also helps to boost recall of other marketing medias, for example, people remember online ads that they have seen when coming across print marketing.

Let’s talk about two of the most effective forms of print marketing:

Direct mail

  • Direct mail can be highly targeted and highly personalised, which can be a huge advantage.
  • Direct mail advertising is easy to track and allows marketers to work out their return on investment with relative ease.
  • Direct mail can be very informative, providing the reader with a wide variety of information.

Promotional calendars

  • Calendars will always be relevant and can be found in any home or business – People need calendars to manage their time.
  • Calendars can be fun – You can be very creative when designing marketing calendars and the most creative calendars can be the most effective.
  • Calendars can be a fantastic way of thanking existing customers and creating loyalty from new customers.
  • Calendars are eye catching and keep your brand in the consumer’s mind.

Whilst direct mail and promotional calendars can both be very effective print marketing materials, there’s no denying that we are very much in the calendar camp. Calendars provide something more tangible for the recipient – something that they can keep and get a year of use with. As a result, return on investment from calendars can be more as people are more likely to retain their calendar. Calendars can also be sent out on a yearly basis, so they can continue to catch the eye of customers and maintain or grow brand awareness.

If you are interested in creating promotional calendars for your brand, please visit our website or call today on 08432 898 074.

Make Money for Charity with a Charity Calendar

Most households and businesses will have at least one calendar. Whether it sits on a desk, above a door or by the telephone, paper calendars are still one of the most popular organisational tools that aren’t going anywhere anytime soon. That’s why creating a charity calendar is a great way to raise a substantial amount of money, while giving the purchaser a useful item that will last them all year.

At Eight Days a Week, we’re no strangers to making personalised or branded calendars, and have devised our top tips you need to consider when creating and selling your charity calendar:

  1. What photos are you going to include?

Before you create your charity calendar, you’ll need to decide what it’s going to include. Whether you take a leaf out of the Women’s Institute and raise money through a calendar that features nearly-nude photos, or want to feature children’s artwork or community photographs, have a brainstorm about what might spark the most interest and generate the most money.

charity calendar

  1. What details are you going to include?

Are there any important dates in the diary that you’d like to highlight? Would you like to include your business or charity logo? Are you going to highlight public holidays? By working with a calendar maker you’ll be able to plan exactly what you want in your charity calendar and be guided by an expert.

  1. Ask for local submissions

If you’re looking for photos or art go into your charity calendar, why not contact local schools and colleges to see if their pupils would like to contribute? Not only will it help you fill space, it will raise more awareness of what you’re trying to achieve and give you a bigger pool of people who might buy the finished article.

  1. Are you doing a press release about your calendar?

One of the great ways to raise awareness of your charity calendar is to write a press release for the media. In it you’ll need to include: who you are, what you’ve done, when you’ve done it, why you’ve done it and how. Send them a few samples of your images and see if they’ll publish a story to raise awareness. Finally, don’t forget to include information on how people can purchase the calendar!

  1. Where are you going to sell the calendar?

The final thing to consider is where you’re going to sell your calendar masterpiece. Whether you sell it to friends and family, on social media, in libraries, cafes or shops, there are usually people and companies willing to help you raise money.

If you’re looking to create a show stopping charity calendar, the team here at Eight Days a Week can help. For more information on design, costs and quantities, please call: 08432 898074.

Why a Traditional Printed Calendar Is More Efficient Than a ‘To-Do’ List

If you often finish the working week with a crumpled ‘to-do’ list littered with corrections and scribbled notes, you may not be working as efficiently as you could be.

Here we explain some of the key advantages of managing your work load with a traditional printed calendar rather than an untidy list of assignments.

Increased efficiency

Though a simple ‘to-do’ list can brief us on everything that needs to be actioned in a working day or week, a calendar is far more effective in helping us to prioritise and map out our work load. So, whether it’s meeting a tight deadline or re-evaluating the time required to complete a task, a calendar allows us to work in a far more efficient manner.

A handy reminder

A busy schedule can leave us wondering which tasks need to be done next and which ones have already been completed. A calendar helps to solve this problem by offering a clear partitioned view of the tasks that need to be done, when they need to be achieved, and how the rest of your responsibilities can be managed and prioritised.

Added task focus

A calendar allows a fuller picture of a project and the opportunity to plan a schedule for each stage leading to completion. So, whether you require specific input from a colleague or need to attend a meeting or brainstorming event before a task can be finished, a printed wall or desktop calendar will help to make sure each requirement is in place.

Offering an overview

A ‘to-do’ list is a great reminder of the things you have to get on with, but it can’t be used to schedule and set deadlines. Wall or desk calendars offer a great overview of your timetable, letting you know when a task must be finished and warning you of appointments or other projects that might mean you need to re-assess some of your deadlines.

Get in touch

If you’d like to invest in some traditional printed calendars, please call the team at Eight Days A Week on 08432 898074.