Making Sure Your Marketing Copy Hits the High Notes

Writing your business marketing materials can be a daunting task, and proofreading your marketing copy isn’t always as easy as it sounds. But by paying more attention to a few simple rules, you could reduce mistakes and improve the perception people have of your business.

Spelling mistakes, grammatical errors and inconsistencies can make your business look unprofessional, and if you only notice that something is wrong after you’ve invested in a print run, you’ll be kicking yourself.

At Eight Days a Week, quality control is a key part of our company. That’s why we’ve put together a list of top tips to ensure your marketing copy is mistake-free.

 

Read backwards

When you read text in a paragraph, your mind can sometimes read things as correct, even if they are wrong. By reading chunks of text sentence by sentence, backwards, you’re more likely to pick up mistakes.

 

Read out loud

Reading out loud is more likely to highlight any strange sounding sentences or accidental extra words. We’d always recommend reading the text on your marketing material out loud – at least twice.

 

Be consistent

When it comes to looking professional, consistency is key. If you make the decision to capitalise titles, for example, then you need to stick with that throughout. Likewise, if your marketing material uses an ampersand, interchanging it with the word ‘and’ can look muddled.

 

Numbers

Numbers zero to nine should always be written as words, and 10 and above as numbers.

 

Steer clear of double punctuation

Overusing punctuation like exclamation marks can look amateur, but using double punctuation is even worse.

 

Choose your time style

Always use either the 24 or 12 hour clock, just be consistent.

  • Not:

‘The course starts at 11:30am and finishes at 13:00’

  • But:

‘The course starts at 11:30 am and finishes at 1pm.’

 

Capitalisation

All titles should have each word capitalised except for articles (a/an/the), prepositions (to/on/for etc.) and conjunctions (but/and/or etc.). This includes blogs and titles on the navigation throughout the website.

 

Sometimes, the easiest thing to do is to let someone else proofread your marketing collateral for you – whether that’s a calendar or something else. At Eight Days a Week, we can professionally create you a business calendar and take away your proofreading woes. For more information, please contact our friendly team. 

 

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